About Us


What we Stand For

Cutelikwaii has always been Passionate About all things cute and are happy we can supply the best sourced Kawaii products to our customers

Our Story

Founded in 2020, we opened our first Online store. Our mission was to provide cute affordable products that reflected the biggest global trends. Since then, Cutelikawaii has gained thousands of supporters online and shipped cute products to hundreds of customers all over the world

Building Our Future Together: What’s Next

Our commitment to our customers, and our brand. We are focused on continuing to innovate to offer world-class online shopping experiences, outstanding customer service, and expanding into new and exciting markets. Everything we do is with our customers in mind! We’re on a mission to create the best shopping experience possible.

About us




Cutelikawaii is the go-to- shop for, lifestyle, home décor, fashion and stationery product categories such as Ita bags, cute homewares, Lolita and J fashion clothing, kawaii stationery, Plushies, Headphones, and Accessories.



Our product range is hand picked exclusively by our store owner who is based in Melbourne, Australia. Cutelikawaii is known around the globe for its selection of products that look cute, adorable and sweet.

Our mission

What are we

CuteliKawaii is a small, online gift and clothing shop. Cutelikawaii items are inspired by Japanese "Kawaii" culture and are cute in appearance

Business Model

How we do things

Our products are sourced from China suppliers and our business models is based on a retail fulfilment model where we purchase the items from a third party supplier and have it shipped directly to the customer


Who Are we?

ABN: 14237044994

Welcome to my little kawaii inspired gift online shop. I hope you enjoy